Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing
Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Keith Krance, Ralph Burns (Dominate Web Media), & Molly Pittman (Digital Marketer). The trio shares cutting edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.

Keith Krance, Ralph Burns (Dominate Web Media), & Molly Pittman (Digital Marketer) talk Paid Traffic & Digital Marketing
Management & Marketing   Podcasts   Business   Education  

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EP154: Customer Journey: How Long Does It Take to Turn Someone into a Customer?

If you don’t know your customer better than they know themselves, your ads are basically shots in the dark.

For example, how long does it take your audience, on average, before they make their first purchase? How many clicks do they have to make before they buy? What is the lifetime value of your best customers vs. your worst ones?

Join the experts and guest expert Scott Desgrosseilliers as they go in depth about the Customer Journey and give you the ammo you need to make informed decisions about your ad campaigns. 


  • The average time a lead takes to place their first order and how this impacts the strategy of your ad campaigns.
  • Why you shouldn’t spend more than 70% of your budget on lead gen (« and what you should do with the other 30%).
  • The ROI on the average campaign (« hint: it’s not good) and what this means for your campaign as a whole.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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2018-06-19 19:56:11 UTC

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