Yeah, That's Probably an Ad
Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media and technology.

  
Publisher
Adweek
Website
http://adweek.libsyn.com/podcast
Genre
Management & Marketing   Podcasts   Business   Business News   Arts   Design  
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Title
At Cannes: Nike's Most Successful Failure
Description

Breaking2 was Nike's tremendously ambitious project to run a marathon in less than 2 hours. The project failed to reach its goal, but it came damn close. And in the process, the brand—and long-distance running more generally—learned new ways to shave time off future races. At the Cannes Lions, we sat down with leaders from Nike, Wieden + Kennedy and production house Dirty Robber to talk about the project's key takeaways.

Published
2018-06-21 06:55:35 UTC
http://adweek.libsyn.com/podcast


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