Art Marketing Podcast: How to Sell Art Online and Generate Consistent Monthly Sales
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020: Facebook Contests with ManyChat and Messenger
020: Facebook Contests with ManyChat and MessengerA free print giveaway, $150 in ad spend, and 400 messenger subscribers... all in a week.​Subscribe#01 - Artist Mathieu LacaMathieu's Website : English Version or French Version.#02 - The Van Gogh PrintHere is the print he used for the giveaway:#03 - Two Organic PostsOne on Facebook and one on Instagram.Facebook PostInstagram PostNotice on the Facebook post we asked entrants to tag a friend to enter.  For Instagram, we can't integrate ManyChat the same way. Instead of commenting to enter, Laca's followers just had to click a link in his bio to enter the flow directly in Messenger.#04 - ManyChat Growth ToolsWe have two growth tools running. (If you have no idea what Manychat is then listen to this episode first and then come back)The Facebook Comments growth tool which works in conjunction with the Facebook PostThe Messenger Ref URL  growth tool that works in conjunction with the Instagram PostBelow is an interactive embed of the Facebook Comments Growth Tool and Flow we used. Click and drag below to explore it. Not only can you make this baby full screen and zoom in and out, but you can also preview it and go through the flow yourself in Messenger.The flow first asks folks what language they speak, and then sends them a video of Mathieu talking about the contest. Then, a follow-up message gives them the details about the contest itself.As a last step, it routes folks to his website to take a look at his current exhibition (no dead ends ever).The Messenger Ref URL Growth Tool uses the exact same Flow, it's just activated by clicking a link (in the Insta bio) as opposed to .#05 - The Facebook and Instagram Ad Spend.As I referenced in the podcast episode.  The spend was limited to "Warm Traffic."  #06 - The Results (Part 1)01400 Facebook Messenger Subscribers02308 New Facebook Fan Page Fans03150 New Instagram Followers0450 New Email AddressesThe Cost?- $40 for the print shipped- $150 for the ads- $200 all in - that's 50¢ per FB Messenger subscriber. 46ACFE #07 - The HustleCan't begin to underscore how hard Mathieu worked to achieve these results.  How hard did he work?When you run yours we strongly advocate you take the same course of action.  Respond to everybody. #08 - The Playbook at the EndWe borrowed some tradecraft from the Holiday Art Marketing Playbook and applied it to the contest. We created a broadcast in Manychat and sent it to everybody that entered the contest.  Attached to that broadcast was the flow you see below. (Disclaimer: There is a bit more going on in that flow above.  Subject for another podcast, stay tuned.)For now, focus on the discount we offered – 30% off prints, and scarcity (the deal expires) #09 - The Results (Part 2)01400 Facebook Messenger Subscribers0213 Prints Sold038 New Customers04$555 in RevenueSuffice to say both Mathieu and I were completely fired up over the results!TranscribeRead the transcribeYou're listening to the Art Marketing Podcast. Today we're going to be talking about a free print giveaway, $150 in ad spend, and 400 Messenger subscribers, all in a week. Not just that though, there is way, way more. When I say more, I mean more spelled M-O-A-R, all caps, which is many of you know, is actually a combination of more, plus roar. What's the too long didn't read it version? I'm going to be talking about running a free print giveaway contest, with Facebook Messenger and ManyChat. Posting that contest, on both Facebook and Instagram. Backing those posts up with an ad spend, and all the glorious results that follow.You ever seen the movie, Dances With Wolves? Kevin Costner, Plains Indians, great movie. It's just an epic, incredible movie. It's getting a bit old now, but there's this profound scene in the movie in which the Indians, with Kevin Costner, come up to a herd of buffalo, and they've been slaughtered by white hunters. Read, they killed the Buffalo, they took the coats, and literally left the rest of the buffalo there. Now,
2018-01-09 20:56:51 UTC

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