Social Pros Podcast
Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

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New Strategies for Today's Social Media Landscape

Jay Baer, Founder of Convince & Convert, and Adam Brown, Executive Strategist at Salesforce, discuss how social media has changed in the past year and give predictions for the coming year.


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In This Episode

  • How ephemeral content has developed and changed the social landscape over the past year
  • How simplifying the user interface can create a drastic shift in demographics for a social media platform
  • Why video has become one of the essential tools for social media marketing
  • How the world of social media could shift in the coming year
  • Why it's better to go more in-depth on a couple of social channels rather than trying to build a presence on all channels


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2018-01-19 08:00:00 UTC

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