Logo Geek | The Logo Design & Branding Podcast
Want to know what it takes to design logos and brand identities? In the Logo Geek podcast, award winning logo design expert Ian Paget finds out by interviewing successful graphic designers and entrepreneurs around the world so you can learn from their experiences. Topics include design tips, getting clients, how much to charge, coming up with ideas, choosing fonts, portfolio mistakes, branding, online marketing and so much more!

  
Publisher
Ian Paget
Website
https://LogoGeek.podbean.com
Genre
Design   Podcasts   Arts  
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Title
#2.1 Using Strategy in Logo Design With Marty Neumeier
Description

Why is strategy important when designing a logo? How can you use strategy as part of your design process? In this episode branding expert and thought leader Marty Neumeier answers these questions, as well as explaining in detail how to test a trademark design before releasing it to the public.

Marty is the Director of Transformation at Liquid Agency, and in the author of some of the very best books on branding and design including; Brand Gap, Zag and Brand Flip.

Show notes for this episode can be found here: https://logogeek.uk/podcast/using-strategy-in-logo-design/

This episode of the podcast is sponsored by Freshbooks. Try it today for a free, unrestricted 30 day Trial.

Published
2018-01-13 13:22:47 UTC
https://LogoGeek.podbean.com


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