The Art of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today
Facebook ads expert Rick Mulready from brings you The Art of Paid Traffic, revealing the best paid traffic tips, tactics and strategies for generating leads and sales for your business on autopilot. Discover how to create freedom in your business through paid traffic without having to empty your wallet in the process. Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists, affiliate marketing and more. Everything that’s working right now (and not working) to help you create a killer sales machine for your business so you know exactly where your next lead and sale are going to come from.

Rick Mulready: Learn online marketing & advertising strategies like Facebook ads, YouTube ads, Twitter, Google Adwords, retargeting, and more for growing your business.
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#196: How to Use “Thought Reversal” and Facebook Video Ads for Higher Quality Leads with Brandon Lucero

On today’s show, I’m joined by my friend Brandon Lucero, from You may recognize Brandon’s name from when he was a guest on the podcast before, back on Episode #119. I asked him to come back to talk about a concept that he calls “thought reversal”, and he’ll be telling us how he uses this principle in a Facebook ads strategy.

Although I knew what I wanted us to talk about going into this episode, I wasn’t exactly sure where this conversation would go. After we finished recording though episode I was really pumped to share it with you, and it’s become one of my favorite episodes we’ve done here on the show.

Not only does Brandon break down what thought reversal is here, he reveals why it’s so effective for marketing and positioning a business and brand. He uses it a ton in his own business and the businesses of his clients, and I think this is something that everyone should be using in their marketing. I know I can even step up my own game in this area, so I took a ton from this episode and I hope you do as well.

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at, telling me what you’d like to hear more of - including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:


  • 3 steps to start using thought reversal in your business today

  • What “slight of mouth patterns” are, some examples and how to use them in your own marketing

  • Why understanding the potential objectives you may get from clients upfront will help you immensely

  • What deciding who the exact clients you want to attract are will do for your marketing

  • The easiest way to differentiate yourself from everyone else in your industry and why being polarizing is a good thing

  • A different way to look at content creation and adding value for your audience




  • Brandon’s process for scaling engagement audiences and why they are so much more powerful than video view audiences

  • One type of ad that most marketers are not using – but should be


2018-06-20 07:30:00 UTC

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