Selling the Couch with Melvin Varghese, Ph.D. | Weekly conversations to build and grow your counseling private practice
Selling the Couch is the #1 podcast for aspiring, new, and current mental health private practitioners. Psychologist Melvin Varghese interviews successful therapists about the business side of private practice (e.g., how they get referrals, their best tips and strategies, and their daily habits, etc.) as well as the world's top business, marketing, and social media experts. What you get are bite sized and highly actionable tips to guide your private practice and entrepreneurial journey. Start Your Journey at

Melvin Varghese, Ph.D.
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154: Understanding Niching, SEO, Blog, Website Design and Making it Work in Your Favor with Paul Steinke, LPC

Niching, SEO, blog and website design----these are concepts we need to be familiar with as clinicians, but don’t they tend to be confusing? How do they fit together—or do they? Today’s show will break down the terminology and answer your questions about how these aspects of your practice can work in your favor. We’re talking all about niching and how it connects with our website and how everything factors into search engine optimization.

My guest is Paul Steinke, LPC in Colorado, and the owner of the Karibuni Center. If you know Swahili, then you know that “karibuni” means “welcome.” Paul has created a private practice where he works with people and their relationships around marriage and couple issues. Interestingly, Paul is a former wedding photographer who transitioned into the therapist’s chair, and his former career taught him a lot about marketing, web design, and visual images. Now Paul is all about helping couples in crisis, especially through affair recovery and divorce. Don’t miss my amazing conversation with Paul!

2018-03-22 07:00:00 UTC

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